As much as everyone would like to deny it, September is a little over a week away, so instead of spending the next foreseeable future grieving, why not jump right into the new season by taking a page out of it’s color playbook.

Aside from on the lips, red is not an easy color to wear on your face. Seriously, the sole purpose of concealers, color correctors and foundations is to negate redness in your complexion, plus there’s the negative connotations associated with the color in regards to your face (see: pink eye, hungover, high, etc.) But then Lady Gaga wore red eyeshadow at the Superbowl last year, and then Beyonce wore it in her formation video, and now…? Now it’s time to bring “red” back into consideration, and not sparingly, either. No, if you’re going to do red, you have to really go for it; eyes, cheeks, lips and all.

What’s great about red tones is they’re not actually that far off from more conventionally wearable shades: think browns, bronzes and berries. Once you stop looking at red as a primary and more as one-degree from the most used makeup shades, period, then it stops being as terrifying, and even becomes wearable.

A few helpful hints when going full-face with red:

Start with a clean complexion… As previously mentioned, face makeup like foundations’ purpose is to conceal redness, a crucial step if you’re wearing red as an accent. Any other (unintentional) redness can make this look messy, so take preventative measures. It’s always best to try to tackle first skin since there’s only so much even the best face makeup can do, so start with a calming cleanser (Algenist Gentle Rejuvinating Cleanser is a current favorite amongst Team Highbrow), followed by a soothing toner (Kiehl’s Calendula Herbal Extract Toner is alcohol-free, so it sterilizes without stinging) and if you’re feeling up to it, slap on good ol’ Aveeno’s Ultra Calming Daily Moisturizer; what was probably your high school staple for moisturization is just as good as it was back then. Foundation and concealer (in that order) come next.

Play with color variations…. Just Miranda Priestly taught poor Andy Sach’s that her sweater was “not just blue, red does not only refer to the shade of Crayola marker you used in kindergarten. Red can be scarlett, red can be cherry, red can be rust, red can be wine, red can be ruby… you see where this is going? Makeup artist Crystal Liz went the complimentary route for our model Caitlin Lawson, layering Anastasia Beverly Hills Eyeshadow in Burnt Orange and Blazing on her lids, Tata Harper Volumizing Cheek Tint in Very Naughty across her cheeks and nose for a slight sun-flushed effect and finished with Kimiko Sheer Tint in Pomegranate on the lips. All three colors are different enough up close to give the face variation, but from far away, give a cohesive feel to the look.

Credits

Photography
Aris Jerome
Makeup
Crystal Liz
Hair
Toni Burns
Styling
Zoe Zhou
Model
Caitlin Lawson- Photogenics