In partnership with Jo Malone London. 

Fragrance is a rare category in the beauty space, one of the few products that is used pretty universally, whether you’re a dolled-up Kylie Jenner or someone who doesn’t touch lipstick with a ten-foot pole. Maybe it’s because it isn’t a product that enhances you visually the way a bronzer or mascara does. Tapping into that additional sensory level has a way of making you feel more presentable without the loud effect of a smokey eye. Or maybe it’s because you can wear it everyday without feeling overdone, just confident-you, but better, as the beauty industry likes to say.

Jo Malone London is a brand that never ceases to shock me, mostly because the scents are so different than what other brands have on the market. Mimosa & Cardamom? Earl Grey & Cucumber? Not your standard perfumes by any stretch of the imagination. Now add their latest release, Basil & Neroli, to the mix, and you’ve got some unconventional, but nonetheless intriguing, ingredients.

Seriously, when was the last time you saw a Basil fragrance? And Neroli, a whopping 0/8 people on our team were previously aware that it’s an oil created from the blossom of an orange tree. The more you know! Then there’s a base note of White Musk. Since we don’t want to get too technical, all you need to know is that it gives the scent a clean and powdery finish, adding a softness to the botanical ingredients. The combination is surprising- it’s crisp, but not bitter, playful, but not overpowering. It’s the kind of scent that works as a perfume, sure, but why stop there?

Jo Malone London Basil & Neroli

It’s rare to find ingredients in fragrance that occur so readily in nature AND draw up strong visual images, which is why Basil & Neroli in particular lends itself so well to Jo Malone London’s ‘scent your world’ ideology. Armed with that concept, we approached florist and Instagram heavy-hitter Kristen Caissey of Moon Canyon Design.

“I like to add lots of texture [to my arrangements]. For me, floral arranging is inspired by nature and how nature arranges itself,” explains Caissey. “I love looking down a garden path or into the forest and seeing all types of patterns and colors growing beside one another. I try to bring this to my table by choosing blooms that are in season, telling a monochromatic or complementary color story, and by adding texture.”

We called upon Caissey to create three physical translations of the Basil & Neroli scent; real-world bouquets that you can create for yourself, farm out to your local florist for assistance, or just save to your flower board on Pinterest (let’s be real). Here’s to a fully fragrant life!

Kristen Says… try crafting an arrangement that smells like your go-to perfume.

“The florals and foliage I chose to complement the perfume were inspired by the season. Here in California, citrus season is winter. The ground is wet and the smells are sweet. Everything becomes vibrant, green and alive. Bulb florals start to pop, which is why I went with tulips, ranunculus, hyacinth and cosmos. The sweet scents of hyacinth remind me of this time of year, and the chocolate cosmos really smell like chocolate, which complement the Basil & Neroli scent so well.”

Moon Canyon Floral Arrangement

What’s in the centerpiece arrangement:

  • Basil
  • Ranunculus
  • Chocolate Cosmos
  • Jasmine
  • Thistle
  • Viburnum
  • Tulips
  • Hyacinth
  • Delphinium
  • Fern
  • Gardenia Leaf
  • Optional: Whole and cut oranges

Jo Malone London Says…

Now that you’ve scented your home, time to make sure your fragrance last longer and smells bolder, even after you leave the house. Apply the Body Crème of your choice before applying fragrance (Anne Flipo, the Master Perfumer behind Basil & Neroli suggests English Pear & Freesia for a complementary scent), then spray Basil & Neroli Cologne on top.

Kristen Says… reduce your centerpiece in smell and scale when pairing with a scented candle.

“Using more textural pieces, like foliage and vines, helps to make a statement without overpowering your candle. Also, opt for florals that are less scented, but still make for an impactful arrangement, like ranunculus and tulips.”

What’s in the candle arrangement

  • Basil
  • Ranunculus
  • Chocolate Cosmos
  • Jasmine
  • Thistle
  • Viburnum
  • Tulips
  • Hyacinth
  • Gardenia Leaf

Jo Malone London Says…

Candles have the power to immediately fill a room with any scent that can linger long after you’ve blown it out, so tailor your arrangement accordingly. Complement the scent of your candle by only using one of the ingredients- in this case, Basil- which will let the heart note and base note of the candle- Neroli and White Musk, respectively- shine.

Kristen Says… make gifts of all sizes extra special.

“The power of presentation really adds to the gifting experience. Adding blooms inside your box or as a gift topper is such a beautiful way to present a gift, no matter how big or small.”

What’s in the box arrangement:

  • Tulips
  • Delphinium
  • Fern
  • Ranunculus

Jo Malone London Says…

With gift-giving at the heart of the brand, Jo Malone London is all about the lasting impression. Think of a floral box as the finishing touch to any present. The already gift-worthy cream Jo Malone London Box becomes a second gift in itself with a few extras- some green floral foam as a base topped with a handful of flowers, with the gift of a luxurious, unexpected scent in the center of it all.



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Credits

Photography
Greyson Tarantino
Floral Design
Kristen Caissey
Creative Direction
Highbrow & Swim Social